hello, welcome!
I’m Liz Doten. For the first 15 years of my career, I worked as an advertising Creative Director and mastered the art of selling. Today, I bring that same expertise to graphic design.
Why should this matter to you?
Because while most designers focus on pretty, I focus on persuasive.
Design is too expensive to merely be good looking. In a world of 3-second attention spans, "nice" gets ignored. I build visual systems and designs that are beautiful, but also leverage how the human brain actually works — infusing advertising strategy and consumer insights into my work to turn your brand into an irresistible must-have.
Let's talk soon.
I don’t just want your brand to look better — I want to see it win.
BUSINESS IN A BOX
All the creative essentials for new ventures.
DESIGN RETAINER
Pre-paid hours for ongoing priority support.
AUTHORITY ACCELERATOR
Premium package for academics,
executives, speakers and coaches.
FRACTIONAL CREATIVE DIRECTION
High-level creative leadership without the high-level overhead.
Bundled
Solutions
LOGOS & BRANDING
WEBSITES & DIGITAL REPORTS
MAGAZINES & PRINTED REPORTS
EVENT DESIGN & MATERIALS
PACKAGE DESIGN & IN-STORE SIGNAGE
DIGITAL & SOCIAL CAMPAIGNS
NAMING & PRODUCT LAUNCHES
à la Carte
SERVICES
NON-PROFIT
HEALTHCARE & MEDICAL
TOOLS & MANUFACTURING
AGRICULTURE
CHILDREN & BABY PRODUCTS
ACADEMIA
EVENT MARKETING & DESIGN
REAL ESTATE & SENIOR COMMUNITIES
SHOES & APPAREL
SECTOR
Expertise
TRUSTED BY
FEATURED work
about
I was a VP at a top Boston ad agency, doing work I’m incredibly proud of for big-name brands. Then I lived through the hardest year of my life.
A new divorce. Raising two kids on my own. A serious illness. And snow — so much snow. It forced me to rethink not just how I work, but why, and for whom.
What I realized was simple: freedom fuels my creativity in ways cubicles and conference rooms never could. So I stepped out of the big-agency world, headed south with my kids, and built something better—for me and for my clients. A studio in the country. Work that matters. Clients I consider friends.
Today, I bring senior-level strategy, sharp creative, and hard-earned perspective to brands ready to do things differently. Agency-level talent, direct-to-client access, and thoughtful, beautiful, highly effective creative.
This is the best work of my career. And I’m here to do it for you.
Curious? I'd love to tell you more.
client love
ROB
GENERAL MANAGER
Liz "gets it" and consistently delivers well beyond expectations. She is open to suggestion and relishes feedback. Highly creative and "fast on her feet" Liz can take a napkin sketch of an idea and bring it to life bating your timeline and on or under budget. She is a true professional and an absolute pleasure to work with.
PAM
OWNER & CEO
One of a kind... a brilliant, creative mind with the capacity for razor-sharp market and brand analysis... I loved working with Liz and enjoyed her wonderful sense of humor. She's an uber-talent with great humility and a passion for her client's success.
ROBIN
OWNER
Give her an idea or just some words and she is truly a magician! The best part is that Liz is not satisfied with her work until the client is 100%, "beyond thrilled." She's personable - quirky - client-oriented and fearless in reaching the depths of her well of inspiration!
TERRI
PRESIDENT
Liz is amazing!!! She is creative, thorough, keenly aware of what works and has a super sense of what you need. The work she has produced for me has been wonderful and then, I touch on her personality...she is fun to engage, has a strong sense of humor and makes the whole process not only painless but, fun to boot!
